WHITE LABEL MARKETING DATA SOLUTION HELPS CLIENT JUMP CONVERSIONS BY 300%

Industry : Marketing Services

Location : Texas, the USA

Challenge : Enabling their customers who come seeking for unique marketing solutions improve their campaign success rates.

Solutions : Lake B2B’s Lead Data Platform White Label Integration

MEET THE CLIENT

Being a niche market player, the client wanted to position marketing data and the total available data under the markets that they specialize in through online platform monetization.

The client is a leading American marketing services company headquartered in Austin, Texas. Their services include analytics, strategy, marketing technology, creative services, digital marketing, customer care, direct mail, logistics, and all kind of marketing KPI fulfilment for their clients. Their client base came from diverse industries and leadership roles.

THE IMPACT AFTER ACTIVATING WHITE LABEL DATA PLATFORM

• The initial offering was white label data platform and the industry data support.
• As it is a revenue sharing business, Lake B2B extended the support beyond data & technology to demand generation and product marketing as well.

CHALLENGES

PROVIDING LEAD DATA ACCESS TO THE CLIENTS CUSTOMERS WAS A KEY ASPIRATION AS WELL AS CHALLENGE.

AS MOST OF THE CLIENT’S CUSTOMERS HAD LEAD-GENERATION AND CONVERSION AS THEIR TOP PRIORITY, IT WAS BECOMING ESSENTIAL TO HELP THEM BUILD THEIR TARGETED EMAIL LISTS, TITLES, CURRENT ROLES OF DECISION MAKERS AND IDENTIFY THE MOST PROMISING GEOGRAPHIES.

The Solution

MARKETING DATA PLATFORM WAS REBRANDED AS THE CLIENT’S CHANNEL FOR THEIR CUSTOMERS.

Lake B2B marketing data white label solution was the solution match that helped the client activate a whole new revenue channel. They realized that their customers were willing to pay if they could find a way to find access to their lead database. This database was available with Lake B2B data platform which covered many aspects such as Company Name, Web Address, Contact Name, Contact Title, Address, Address 1, City, State, Zip Code, Country, Email, Address, Phone Number, FAX Number, LinkedIn address and more.

There were 110+ insight criteria fields that they could now present it as their own to their clients. The white label solution made it possible for the client to offer lead data access through this platform to their customers. These customers could now try out a sample of their leads and buy credits to build & download their sales and marketing lists. The client was able to provide new log-in access for these customers to use the platform and apply custom filters to zero down upon their most prospective targets.

This no code, white label marketing data platform was channelized easily with the client’s branding and logo and comes with a dedicated technical support from Lake B2B. The client now has the ability to present this marketing data platform as their own channel to their customers. With this offering, the client is now able to provide high quality, unique premium data access as a fresh offering and also include it as a part of their pricing.

This data activation with easy rebranding as the client’s channel is now delighting their customers by driving their lead nurture campaigns. The client is not only able to help their customers in new advertising and marketing strategies, they are now in a position to offer leads which can convert. Using this data, they are helping their customers execute drip email campaigns, LinkedIn Similar Audiences, Customer Matches on Google and Lookalike audiences using Facebook.

THE RESULT

Growth in new customer account acquisitions by 5X and 2X new campaign executions from existing clients.

There were many existing customers who were returning back to get a trial and thereafter to download their lead list through this marketing data platform access. Many of these customers were also coming back to action automation and nurture journeys with the help of the client’s content and brand strategy offerings. Many new customers who come for creating their commercial videos or digital launch are now happy to experience an additional takeaway for their marketing campaigns.

Our happy customers are now able to find the exact lead information that they were looking for by accessing our new marketing data platform. They can get very granular details about the organizations that they are targeting and also perform their analysis to identify which of the leads available have a higher propensity for budgets and purchases. Overall, we have this new marketing data platform as an important part of the strategy mix that our customers can now experience.

– New Client Acquisition Manager From The Client