Spearhead New Medical Equipment Deployment in Hospitals.

Double the Outreach into VAC teams in the Healthcare Industry!

Optimize efficiency by transcending Evaluation Criteria and delivering the ‘Better Patient Care’ Promise via your Equipment!

spread-technology

Captivate Medical Device Buyers with a Strong Digital Stance.

Market Medical Devices to Hospitals with Cross-Channel Outreach!

greet-digital

Greet Digital Visitors with Sharp Campaigns.

Cross-Channel Engagement Typology

Drive a 360-degree Value Analysis Committee (VAC) connect with digital cross-channel campaigning.

Run Cookie Based Campaigns to potential Decision makers via Targeted Email and multi-channel target programs

Twice a week Inbound marketing using Blogs, with end CTA to download a Whitepaper with more in-depth analysis.

socially-active

Healthcare is socially active.

Use your online presence to execute Outbound Marketing

Execute Virtual Events and Webinars targeting VAC committee members

Host disease prevention seminars, sponsor investigator initiated studies, put together an advisory committee with a disease remedy focus, start up an educational program, have your most prominent medical advisors lecture online at med schools.

Search Engine Optimization & Social media marketing

biggest-fan

Woo your biggest Fans

Re-strategize Website Development And Branding.

Do more than Feature Selling. Speak in terms of Value!

Bring Strong Corporate Branding into focus. Define your Companies Purpose.

sales-medley
Marketing and Sales Medley
  • Marketing should construct their own P&L, drive Granular Growth Analysis
  • Combine Quantification of Inbound Marketing Metrics with Customer Lifetime Value Calculations, to get Leadership buy-in. Dive into Qualitative Tracking too.
  • Get an insightful CRM system, to synchronize Sales & Marketing workflows.
Customer Service
All-Important Customer Service
  • Serve high-volume Distributors with ERP Integrations, Customer Service expertise and Key Account Manager deployments.
  • Put together and communicate your Service Portfolios, for each of your Brands.
  • Align Customer Service to Upsell and Cross-Sell.s
EXPLORE MORE

Establish strong rapport with Hospital Value Analysis Committees (VACs)

Physicians and Administrative Personnel et al.

Did you know new Technology is triggered by Physician interest? Get the inner workings of Medical Device Selection spot-on!

strong-rapport
Magnify your Device Reach by 2X
  • Connect with wide-ranging Hospital Equipment Buyers and Technology Assessment Teams.
  • Hyper-target CABG Surgeons, Orthopedics, Radiology Experts etc.
  • Influence Decision makers like Pain ManagementExperts (Critical Wound Care Specialists and Critical Nurse Specialists etc.)
  • Broaden reach to Influencers like Nurses, Investors, Physicians in the Total Addressable Market
  • Account Based Marketing to Target Accounts and Hospitals and VAC Committees in Hospitals
Sweep the Board
  • Ace negotiations with formal and informal presentation of data and product value proposition.
  • Grab Opportunities for formal and informal dialogue with VAC members.
Think like a VAC!
  • Understand the Clinician and Admin-led Composition of a VAC Membership.
Tap into Metrics used by VACs for Decision Making
  • Support evidence-based tech evaluations, comparative assessments, supplemental data review, regulatory clearance etc.
  • Maximize your product value to meets clinical, patient, process cost outcomes.
sweep-the-board

64% of Hospitals are using Value-analysis Teams to evaluate and select Physician Preference Items (PPIs) and other Medical Equipment suppliers.

Optimize the Grand Total for You
and the Hospital System

Speak to your Medical Device Growth Expert Now!

Here's what our clients are saying:


"By investing in a platform that prioritized customer experience, we have increased sales of our medical equipment. Our partnership with Lake B2B has resulted in an increase of $30,000 in orders per month for our medical devices. I would definitely recommend Lake B2B if you are looking to generate more leads and boost sales."

Nicola Richards

Marketing Head


"Lake B2B’s marketing experts successfully implemented a lead generation and an appointment setting campaign for our organization. They also worked out an outbound campaign that opened doors for us to offer our latest medical devices to potential prospects. By the end of it all, we had 46 sales appointments, 380 follow up requests and 133 requests for call backs which are incredible results!"

Jennifer Logan

Country Head, Marketing


"We chose Lake B2b primarily because of their multi- channel approach in prospecting which was crucial for us. Their efforts enables us to gain a 2- fold expansion in the number of qualified appointments added to our pipeline. We are delighted with the results and definitely look forward to partnering with Lake B2b long-term."

Nate Branson

Regional Head, Marketing

View Case Study
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