Target medical equipment, healthcare technology and pharma distribution channels
Begin successful prospecting by mapping your TAM in-depth and streamlining marketing messages to first woo the healthcare buyers and then sweep the buy-in.
Here’s a peek at your core demographics:
With the pandemic curbing the face-to-face connections, relying on virtual media is the way to go. Countless healthcare brands have already tasted explosive success by deploying AR in marketing and sales, augmenting the product experience manifold.
Now, since more and more B2B customers in healthcare are thirsting for B2C experience, leveraging demographic data and combining appropriate digital remedies can help you deliver even better outcomes. So, why take the traditional route? Harness a slew of disruptive solutions from Lake B2B and roll out hyper-personal target programs today.
Adding influencer and physician outreach programs to your marketing kitty can drive favorable prospect engagement metrics. After all, Physician Preference Items (PPIs) usually trigger the innovation and adoption of emerging tech. In fact, since the healthcare industry is highly regulated, peer recommendations often become the gospel truth and influence purchase decisions.
So start by prioritizing ideal accounts you’d like to do business with. Then, execute sharp social campaigns using diverse segmentation across data like:
Our highly accurate, intent-heavy customer database will prove resourceful to align the functions of your sales rep and marketing teams, and nurture a warm lead towards closing the deal. Done right, precision targeting using a segmented approach will help you deliver consistent brand experience and maximize favorable ROIs.
Let us help you achieve scalable growth metrics using the following solutions and services:
Now hack growth intelligently using custom-fit, omnichannel healthcare marketing to find, engage, and convert more relevant leads.
Today, the key players in healthcare influencing buying decisions aren’t individual physicians but cost-driven administrators and data-driven committees composed of various stakeholders. That’s why if you’re still selling the same old way, you’re only inviting dwindling margins, frustrated sales personnel, and dissatisfied customers. The modern-day buyer only budges for the modern-day tactics.
With Lake B2B’s 360-degree digital solutioning, you can easily defend your value against the most stubborn of accounts. Establish a strong presence across multiple digital touchpoints and distribution mediums to gain that influencer buy-in readily.
Engaging decision-making committees only requires a single click. Connect now!
Achieving better marketing and sales alignment in healthcare means achieving faster revenue growth and higher profitability.
Use our accurate, data-driven capabilities to ensure the following:
Since field-based operations are now eating dust, aligning sales and marketing tactics can help mitigate informational gaps and avoid frequent funnel churn. With Lake B2B’s basket of niche solutions, now book pre-qualified sales appointments and position your brand meaningfully for double the reach.
Glean the ever-evolving healthcare trends and market dynamics to never miss out on a sales opportunity
Understand the inner workings of a clinician or admin-led selection committee across microsegments and verticals.
Maximize your product value by influencing medical chiefs and core decision-makers 2x faster.
Gain a holistic, 360-degree TAM understanding to identify and geo-target primary influencers in healthcare.
Take the account-driven approach to reach core customer personas on a personal level, and craft compelling propositions.
Engage prospects meaningfully across multiple touchpoints using cross-channel optimization for cross-selling and up-selling.
Leverage 24×7 digital marketing support to strategize and execute successful campaigns in real-time across multi-channels.
Wondering how best to overcome such challenges?
Speak to our healthcare marketing specialists today.