Data Enrichment

Lake B2B has experienced data experts who can meticulously enrich the data for you. Investing in our Data Enrichment Services will help you connect with your global customers and stay ahead of your competitors.

Enhance the value of your business data through our Data Enrichment Services

Data Enrichment by Lake B2B helps you to understand the needs of customers. Our teams first validate the contact data such as name, phone numbers, email and mailing addresses that you already have. Once it is cleaned we append missing or incomplete information and enhance your records with available data, including financial data, buyer inclination, and much more. Data enhancement process would add these relevant figures; enhance your raw leads making them valuable for further use so that you can contact prospects. With enriched data you can personalize your messages to help your business to connect and engage with customers.

What is Data Enrichment?

Data enrichment is a crucial part managing your data. It allows you to incorporate fresh information into your existing records to improve its accuracy and value. This gives users the confidence to use the information for their business initiatives so that you can reap benefits from it. Businesses and companies both small and large collect a staggering amount of data and over time due to multiple factors such as when employees change names and jobs to continue elsewhere, when they get promoted and their designation is changed, when businesses expand and people shift to a new location it is likely to decay. At Lake B2B we have clearly understood this and that is why we believe that our Data Enrichment Services is one of the most important steps in improving the value of your business data.

Get accurate lead data and boost your revenue
with CRM Data Enrichment Services

Companies and businesses may have data that is either incomplete or lack vital information. Therefore, our Email Appending Services will help in filling the blanks in your existing database. As a Data Enrichment Company, we at Lake B2B not only correct spelling mistakes and typos in your database but also remove duplicated, outdated or ineffective data.

Different Types of Data Enrichment Services available, but the most common types are:



It involves adding postal data or latitude and longitude to your existing contact data-set that includes customer addresses. Data Enrichment Companies provide data that include ZIP codes, geographic boundaries between cities and towns, mapping insights, location, and country and so on.



Acquiring new demographic data, such as marital status and income level, and adding that into an existing customer data-set is called demographic data enrichment. This can further improve your target marketing and enhance your revenue as well.

Why you need
Data Enrichment?

Depending on what your business goals are you will need CRM Data Enrichment Services. We ensure that clients get adequate information which is verified and accurate so that it can save your valuable time, increase productivity and leads.


Enhancing conversion rates

Collecting more information on prospective leads will affect the conversion rate. However with marketing data enrichment you can only add relevant fields which can lead to better approach-ability and higher conversion rates.

Lead Count

Enriched data will include things like location, business size or behavioral data, which will help you with lead scoring.


To have successful communication with your clients you will need personal information. With a more personal approach you can target leads successfully.

Enriched Segmentation

With enriched lead data you can segment your customers by firmographics, behavior, demographics etc. Segmentation is important in organizing your customer database as it will improve your targeting and ability to determine your customers needs.

Customer Know-how

With enriched data you can strategize and target your email marketing campaigns. Having access to updated customer information will give you an added advantage in building productive relations with your customers.


Experience measurable results with B2B Data Enrichment

Customer Data Enrichment can help plan your marketing strategies to choose the best leads and get optimal results. It further aids in,

  • Increasing lead count
  • Maximizing conversion rates on your landing page
  • Improves sales
  • Personalized approach to your lead
  • Segmenting your CRM Data

Lake B2B - Q&A

What is Data Enrichment?

Data Enrichment is about merging multiple data sources to build strong and accurate data profiles from which marketers and businesses can make well informed decisions. It categorizes duplicate or outdated entries and removes them, reducing the overall cost of your marketing campaigns.

Why is Data Enrichment Important?

Data Enrichment is important as it enhances your existing data and increases its value. With updated data you can personalize your marketing messages for faster response from clients.

How can we use CRM Data Enrichment?

You can use CRM Data Enrichment to increase sales leads, send personalized messages to your customers, generate more business opportunities and close more deals. In addition, we at Lake B2B enrich existing data that provides more value to your sales force.

What are the benefits of Data Enrichment Services?

B2B Data Enrichment Solutions have a lot of benefits. Some of them are, it helps you collect valuable data, improves its accuracy and saves your time, and you can send personalized messages for faster sales and conversion.

Align Your Data for Growth Discover Results First Hand

Begin with a $500 FREE Enrichment Test

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