Data Cleansing

Time to Spring Clean Your Data

Regular data cleansing is a prerequisite for clean and healthy marketing databases. The reason for cleaning data is obvious. About 3% of business data decays in a month. And if left unattended, most contacts in your database will be redundant or go waste.

Despite the importance of regular data cleansing, most companies forgo it for time or money. This delay results in a high number of undeliverable mails, wrong-number calling, lower productivity, and ultimately, loss to the company.

Lake B2B’s Data Cleansing Services offers the most comprehensive and cost-effective solution to scrub your data and make it useful for your business.

Our fast, effective, and proven Data Cleansing Services will result in:

• Greater returns in marketing
• Improved customer satisfaction rates
• Saved money from wasteful campaigns
• Reduced complaints from wrong mails or calls

How do we check and correct your data?

We validate each record in your customer file through an automatic matching process. During this process, we scan your data with our master database of 30 million business contacts. In this automated process, the matched records will be flagged and updated with fresh data. Apart from this, we manually check the records and ensure that the contacts are valid.

We also perform additional data hygiene during Data Cleansing. In this process, we:

• Identify redundant contacts and remove them from the customer file
• Remove all duplicate contacts
• Standardize data by following one consistent format

A clean database will be a big boost to marketing and decision-making. For more information on this service, talk to our representative or ask for a brochure.