Total Addressable Market & How it can Scale your Revenue Potential

TAM Analysis - How to Calculate Total Addressable Market?

Total Addressable Market (TAM) refers to the total market demand for a product or service. The TAM analysis helps to identify the maximum revenue potential of the specific offering across a particular market segment. It helps companies to align & prioritise their product & marketing strategy based on the market potential. It is calculated by arriving at the Average revenue per user (ARPU) multiplied by the number of potential customers across a specific market segment. Additionally when the TAM score is assessed alongside intent data, it helps you identify high value targets based on their purchase traits & behaviour patterns.

Here's how it can boost your sales & marketing efficiency to a whole new level

  • Customer Segmentation
  • Personalize Communication
  • Minimize Costs, Optimize Results
  • Develop a Result-focused Marketing Strategy
  • Increase Sales Efficiency
  • Amplify Results with Account - Based Marketing
TAM Analysis
Assess Evaluate your Profit Potential


Evaluate your Profit Potential

Analyse Forecast Revenue Goals


Forecast Revenue Goals

Align Take the Proactive Approach to Success


Take the Proactive Approach to Success

We Are Here to Scale Your Growth

You have the best offering across the industry but haven't been able to scale You've been sharing multi-channel campaigns on a regularly basis But not receiving any leads or engagement from your efforts You know there is something amiss but can’t seem to figure it out

We would gauge the addressable market and help you pull out the best customers for you. With TAM you track the increased ROI, engagement and bring in traffic to your website. With us, you get 100% from all your campaigns.

Identify Right Target Market
to Maximize Revenue Potential

Identify Target

Identify Target

Know who your right customers are & target them.

Access scope

Assess Scope

Find out all the sources that can help you filter out potential customers.

Align strategy

Align Strategy

Track customer behaviour and plan strategies based on proper stats.

Executive plan

Execute Plan

Organize campaigns and target customers in all possible platforms.

Scale growth

Scale Growth

Campaigns will add potential customers, increase ROI & engagement.


Lake B2B has been enabling top fortunes companies amplify their growth with a robust TAM Analysis

We can show you how.

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"Lake B2B helped us perform an in-depth TAM analysis that helped us understand the potential size of our market and how much opportunity exists for our line of products and services. With this TAM analysis, we were able to identify factors that influence demand for our line product or service, such as disposable income, population size, and competition. This information helped us make more informed decisions about how to allocate resources and grow our business."

-Romy Swanson,

Marketing Manager

"We were quick to learn from Lake B2B’s growth experts that TAM analysis is an important part of any marketing plan. Lake B2B’s TAM analysis, helped us estimate the size of our potential market and determine whether there is enough interest for product or service to make it worth pursuing. Additionally, their TAM analysis helped us identify our target audience and the best possible way to reach them. "

-Mike Hodge,

Head of Sales & Marketing

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