Is it the reach or the effectiveness
that matters to you?
Custom Data is our proprietary offering. What this means is that there's absolutely no player in the market that offers custom data offerings. We build exclusive data that is custom-built & segmented as per the industry; profile & geography of your choice; to ensure you reach the most perfect business audience that can have a direct impact on your results.
Why You Need it?
While exploring what data works best for your organization, you have a choice – to take the custom route or opt for a pre-packaged list. This is a tough call to make, why? While a pre-packaged list might come at a cost effective package and help you reach a mass audience, a custom package will narrow your scope and enable focused communications with a core set of audience. Ultimately it all narrows down to what the focus of your campaign is.
Is it to reach a wider audience that facilitates brand recall or to optimize customer engagement with a custom list?
While there might be lots of companies that may not want to spend time & resources on developing a custom-data list, a pre-packaged comes nowhere close to what a custom list can offer when the focus is results. Imagine the efficiency of your multi-channel campaigns with up to 75+ intelligence fields. Having enjoyed the status of being an industry leader for Global B2B Data solutions, we can say that there’s a remarkable shift in the contact data requirements over the years. The trends are clear and obvious – Custom data is creating waves across the globe. Take the generic spray & pray approach off your campaign, run precision-targeted campaigns tailored to impact & influence your customers.
