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How We Enabled a Training Provider to 5X Conversions by Targeting Certified
HR Professionals
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The client is a leading online training and distance education provider for HR professionals.
They wanted to target specific HR professional audiences and educate them about the benefits of their training programs. The best way to build a relationship with their HR prospects was through email campaigns. This required an accurate email list building capability and continuous CRM data cleansing effort.
Their ongoing marketing campaigns were missing the most promising HR targets as the time taken by the internal team was increasing the buying cycle. Also, due to inaccurate CRM data which was replete with wrong job titles and email IDs, they were unable to engage with their existing leads.
They required a solution that would reduce their lead prospecting time and effort so the team could focus more on building imaginative case studies for these HR audiences. This is where Lake B2B stepped in as a custom lead list building and data cleansing partner to support the client’s.
SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers.
Lead prospecting and finding the best leads was a primary challenge for the client. Find out how we helped the client gain new actionable insights from our regularly refreshed HR lead data.
The client wanted to engage with HR Professionals who were potential seekers of training sessions and certifications in the following areas:
We helped the client to target Human Resource Professionals certified by the Society for Human Resource Management and the Human Resources Certification Institute (HRCI).
The specific professionals identified by the client were those certified by SHRM in CP and SCP categories.
Professionals from HRCI were those who had received PHR, SPHR, aPHR, and GPHR certifications.
We aided the client’s sales and marketing efforts by providing a human verified list of HR Professionals. Because data mining and scrapping online cannot guarantee lead accuracy, our team went beyond the requirements to ensure data hygiene.
It has enabled them to target their customers with specific benefits based on their existing certifications and upgrades deduced from our updated and newly built lead data.
Give Us Your Prospecting Requirements of HR Professionals That You Want To Engage With.
Launch Hyper-Personalized Email Campaigns That Win Your HR Professional’s Attention.
Leverage Our Experience of Nurturing HR Leads With Multi-Channel Online Campaigns.
Watch Your Sales Qualified List of Professional Contacts Grow With Our Sales-as-a-Service.
Find out the multiple ways in which you can customize your target HR Professional audience list building.
We offer 110+ information categories through with you can gain the insights about how your customers engage online.
HRCI (Human Resource Certification Institute) is a U.S. based cre-dentialing organization offering certifications to HR generalists, ad-ministrators and managers.
SHRM (Society for Human Resource Management) The SHRM certification is meant to enhance an individual’s effectiveness in the workplace and move their careers forward while networking with other business leaders.
Give us precision targeting criteria to build an effective custom list of your top Human Resource leads.