How Lake B2B Helped a Healthcare Wellness Product Brand Ramp Up Websites Visits by 400%

Logging 45% More Conversions Through Corporate Brand Partnerships & Association.

Audience Targeting Criteria & Client Aspiration

The client wanted to target Talent Sourcing decision makers to upsell an irressistable combination of Helathcare Wellness Gift Vouchers, Hampers and Travel Discounts for Employ Groups through corporate Tie-Ups.

Know the Key Targets

Since all organizations require a talented workforce, the client targeted US enterprises across all industry verticals. Organizations usually have a separate recruitment and talent acquisition department that identifies and acquires new workers. This rank usually includes HR professionals, chief talent officers, campus recruitment managers, etc.

Plan of Action

The Lake B2B Campaign Team provided counts of contact information across 50,000 companies. The primary target geography is the USA. Contact information of recruitment and talent acquisition professionals along with training managers and HR department heads and CEOs was also used for email targeting, collecting more first-party data using SEO-Optimized Organic Search and Webinar Registration Promotions through Emails with Tele-Calling Follow-ups.

Targeting Accounts and Titles Used for Email Marketing Campaigns

The Challenge

Solution Offered By Lake B2B: Creating an Ecommerce Like Experience and Sales Funnel to Get the Best Prospects Sign-Ups

Analytics is for Analysts, Business Leaders Need to Focus on Value to Customers

With email nurture campaigns and LinkedIn advertisements, LinkedIn InMail follow-ups clubbed together with the website visitor tracking, the client got an additional Email Lead-Generatin-as-a-service as an add-on solution to run nurture email campaigns.

What these additional capabilities meant for the client:

Client Becomes a Campaign Creator for HR Stakeholder Partners

Innovative campaign ideas for the client were presented and taken to the market with Lake B2B’s Lead-Generation-as-a-Service.

Client was now able to tell HR stakeholders about an alliance or partnership possibility to run a –

• “Refer an employee and win a free benefits.” Campaign.
• “Participate in a Quiz about the Organization.” Campaign
• “Caption the Picture Contest and win A FREE Vacartion.” Campaign.

Running LinkedIn Advertisements, Retargeting and Lookalike Audience Targeting

• LinkedIn Display Ads targeting HR professionals
• LinkedIn Sponsored InMails promoting employee benefits
• LinkedIn Search Text Ads leading to Campaign Page Lead Capture.

From a single campaign that was spread over a month/2 months prior to the holiday season in 2018

• Generated 50,000 impressions in one week alone and repeted the consistency in the coming weeks.
• Generated 5000 engagements with a year long follow-up campaign aligned with LinkedIn form fills.
• Generated 20% Grwoth in webinar driven walk-through of PPTs and solution benefit for employees.

THE RESULTS