How Lake B2B Helped a Healthcare Insurance Brokerage Firm Drive Up Corporate Brand Alliances by 32%

Convincing Employee Engagement, Employee Benefits and Employer Branding Decision Makers for Tie-Ups.

Intended New Channels Tie-Up Targets:

The Client Aspired to Drive Awareness and High-quality Tie-Ups Through –

Targeted SEO Content Marketing, Email Marketing, Social Media Engagement and Online Display Advertising Campaign.

Key messaging were determined for :

SEO-optimization + Paid Campaigns + Webinar Activation + Tele Calling & Appointment Setting.

How the special offer of this tie-up can uplift the employer branding of the organization significantly.

Find employee-oriented benefits packages that are as important as salary offers. Join this employee-centric Healthcare Benefits Program that will give your employees the best brand ambassadors ever and improve your locus standi as an outstanding employer of choice.

Targets Titles/Departments for Employee Benefit Tie-Ups Included:

Plan of Action: A Multi-Channel Marketing Funnel that is Fuelled by Selected HR Audience Targets

Client’s CRM, SEO and Marketing Automation Set-Up

The client CRM and Marketing Automation Platform was loaded with:

Firmographic Data

• Target Account’s Employee Size
• Target Account’s Employee Benefits Decision Makers
• Target Account’s Employees Data
• Target Account’s Employee Benefits Influencers
• Target Account’s Employee Roles

Demographic & Personal Data

• Where Targeted Employees are Located
• Current Employment Reporting Location Employees
• Target Accounts Branches and Zip Codes

Social & Personal Information

• Social Media IDs (LinkedIn) and Personal Information
• Official Email IDs & IPs
• Other Modes of Contact Intelligence

Solution Overview

Paid Campaign :

Lake B2B Campaign teams created the customer outreach maps and promoted destination landing pages, personalized to each audience groups – Example: An exclusive CEO Employee benefits page.
Result from one of many campaigns:

Re-targeting Campaign :

Lake B2B Re-targeted audiences with irresistible employee giveaways for their entire family that HRs could customize to create lasting relationships with the employer organization.

SEO :

Lake B2B Campaign Marketing team ensured the client’s employee benefit tie-up benefits and offers showed up in organic search results when the target decision-makers were searching for giveaway ideas.

• SEO emerged as the No. 1 lead-generating source for unique campaign pages that were keyword enhanced knowing how the audience searches.
• SEO leads gave the client a 15% close rate, and an overall 35% increase in returning website traffic in 6 months.
• SEO-aligned content marketing drive up 19% higher conversions and 45% higher subscriptions for employee benefits healthcare package alerts.

Email Marketing :

Lake B2B Campaign Marketing team set-up email marketing with high inbox accuracy and deliverability targeting email IDs of employee benefit decision makers with employer branding uplifting solutions.

• 700% higher email open rates after the offers were crafted and served as per the different audience’s roles in the respective organization.
• 2000% growth in email engagements and click through rates after Lake B2B email marketing team took over.
• 99% drop in bounce rates thanks to the CRM getting loaded with verified and segmented lead contact data.

Webinar & Tele Calling:

Lake B2B designed a multi-touchpoint webinar promoting email marketing route starting from invitations, registration giveaways, reminders, tele-calling and post-event appointment setting.