How Lake B2B increased organic traffic by 120% for a Global Healthcare Technology Company

MEET THE CLIENT

The client is passionate about harnessing the power of technology to create value-based care tools for integrated healthcare providers. They develop innovative approaches to product development that makes their offering extraordinary. Their specialties include Behavioural Health Electronic Health Record Software, Integrated Health Care Electronic Health Record Software, Claims Services, and IT/MIS Services.

THE KEY CHALLENGES

There was no engagement and results from their campaigns.

Their website traffic barely had any traction.

It was years since they had re-visited their digital campaign strategy.

The client was keen on initiating a multi-channel outreach.

They were looking for end-to-end digital marketing solutions to optimize their online presence and reach.

THE SOLUTION

Experts from our team understood the core challenges faced by the client in the effective and efficient management of conducting a digital outreach for their core audience. After analyzing the client requirements, our experts formulated strategies to realize the digital potential of their services including Behavioural Health Electronic Health Record Software, Integrated Health Care Electronic Health Record Software, Claims Services, and IT/MIS Services. As the need was to create a multi-channel digital outreach that could boost the client’s presence and ROI. We offered the following solutions:

• Website Creation – The web design work included, website architecture strategy, modern, responsive website design, Web development (HTML and CSS build), Content migration, Forms set-up and customization, Landing pages set-up and customization.
• SEO – We started with technical SEO audits along with onsite and offsite page optimizations. SEO corrections and enhancements to address technical problems, build up important content, and link building campaigns to build domain trust.
• Keyword research – Onsite optimizations, updating important title tags and meta descriptions to help increase click-through rates (CTRs). We added and optimized images throughout the site for an image search for the clients’ offerings.
• Content Optimization – In order to build brand awareness across channels, we increased social media content for platforms such as Facebook, Twitter, and Instagram, that drive long tail keyword traffic over time.
• Google ads – The ads were curated to reflect the client’s core practice and to ensure their prospects’ core needs are addressed.
• Video creation – We created educational videos with short and clear messaging, with a focus to engage the key prospects.

THE RESULTS