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1500+
B2B prospects collated
800
Shortlisted prospects
$700K
Revenue gained from sales
Industry : Aviation Sector
Location : Florida, United States
Challenge : Reaching Aviation Transport-purchasing Decision Makers
Solutions : Lake B2B’s Customized Database
MEET THE CLIENT
Headquartered in Florida, USA, the client is a 50+ years old globally well-known brand in the aviation manufacturing industry. This company provides a vast range of customized aviation transport options – from commercial to military. The client had hit a threshold in expanding their sales and wanted to re-visit their target audience, starting from their home country.
CHALLENGES
REACHING AVIATION TRANSPORT-PURCHASING KEY DECISION MAKERS
THE CLIENT WAS PRIMARILY AIMING TO BAG MORE TOP AVIATION ENTHUSIASTS FROM THE BIG-BILLION BUSINESS CLUB – BUT WITH MUCH-TAILORED CHARACTERISTICS TO MATCH THEIR BUYER PROFILES. WITH A SPECIFIC PROSPECT FOCUS (AIRCRAFT OWNERSHIP OF TOP BUSINESS HEADS), THE CLIENT’S CIRCLE OF INTEREST WAS INFINITESIMAL.
The client was looking for C/V/D/M Titles in Aviation and related Ancillary in USA, with end-to-end data intelligence fields such as Company Name, Web Address, Contact Name, Contact Title, Address, Address 1, City, State, Zip Code, Country, Email, Address, Phone Number, FAX Number, LinkedIn address and more.
In addition, the client also needed visibility on “premium” customer-targeting intelligence fields like Aircraft Manufacturer, Aircraft Model, Tail Number, Engine Serial Numbers (ESN), Engine Model, etc. The information for these premium intelligence fields was not available in the normal market.
Reaching high net worth B2B targets was a hierarchical hassle as most had multiple validated contacts.
The Solution
Lake B2B solved the client’s soaring challenges with a clear two-step strategy. The first was finding HNI prospects to launch interest probing campaigns and the second was customizing the engagement campaigns to convert mere visits to interest and potential opportunities with human verifications.
Lake B2B kick-started a hunt for B2B top bosses with above $50M turnover to draw up its super-targeted HNI prospect list. Geo-targeted segmentation was also undertaken. Lake B2B researched the attendees’ list in the top air-fairs for the last year. Using this methodology, a total of 1500+ B2B prospects were accumulated, from amongst Lake B2B’s 15k+ data counts. Next, Lake B2B facilitated the follow-up on each email and query post and before the event. Using Lake B2B’s comprehensive, updated and verified data smarts, in-house data experts conducted customized and careful prospect verification to match the product with the client’s passion and vision.
Lake B2B initiated direct integration to client’s CRM by adding new leads in real-time. Regular lead nurturing campaigns, both manual and automated were executed, giving a shortlisted prospects’ count of 800.
Along with the usual data intelligence, Lake B2B also added some special aviation fields like N_Number, Manufacturing Model Code, Engine Manufacturer Model Number, Year of Manufacturing, Mode S Code, Mode S Code (Hex), Aircraft Type, Aircraft Category, Engine Type, Amateur_TC, Number of Engines, Number of Seats, AC_Weight, Kit_Code and more.
THE RESULT
$700k Revenue gained from Sales
The customized human verification paid off. The detailed qualification process ensured active engagement with each contact. The client.The client was able to establish some long-lasting business relationships and rose to the top of their game again. gained a total of 800 yielding prospects and a sky-rocketing $700k revenue from sales.
Lake B2B found the information we exactly needed to reach our quarterly targets. The information was highly classified and after facing multiple refusals from others, it was they who made the venture a success.
David Blake
Seasoned Financial Wealth Advisor.