Use Lake B2B’s email marketing strategies to plan your email marketing, tele marketing and direct marketing campaigns & increase your ROI like never before.
Even in the world of social media, video marketing, and SEO, email is a vital component in every B2B...
16% of all the emails you send will end up in the spam folder. As a B2B business, that translates to...
Even though organizations worldwide spend trillions of dollars on marketing each year, several of th...
To meet the ever-changing customer expectations, marketers are now leveraging newer content forms in...
What Is Email Appending? Email appending is a practice that collects and combines data from various ...
Most B2B marketers think that Google is a wonder drug for reaching their targets. Simply invest your...
The humble email is still the most trusted means of business communication. A well-executed email ca...
Deciding on a subject line is tricky, more so when you are writing a cold email. You ideally want at...
Among different marketing channels, email marketing remains to be the most effective. When done prop...
When the majority of your marketing optimization relies on email campaigns, being careless with your...