Catalyzing 2020’s Top 4 Trends in B2B Healthcare Marketing!
Charles Berry, August 31, 2020
The abrupt genesis of telemedicine, spiraling online communications, technological headways, regulatory reforms, and newfangled competitive dynamics; in the contemporary context, have sparked off Healthcare Management firms to rethink their business models a mile a minute.
“64% of Physicians believe that Technology will dramatically transform Healthcare in the future”
That’s some statistic! With this acuity, Lake B2B has set the ball rolling in examining and solutions some of the top Trends of 2020 Digital Healthcare Marketing.
Lake B2B’s penetrating insights will not only make you dive deeper but wish there were more Healthcare Strategy providers like us! Here’s trending:
The healthcare ecosystems of today are engrossed in affordability, patient experience, transparency, and accessibility parameters. And this trend, on the face of it, is likely to keep up!
1. Content is King For Physicians and Consumers
“67% of Millennials are likely to have primary care physicians. Vs. 84% of Baby boomers are likely to have primary care physicians.”
Seeing it from a Healthcare Professional’s perspective…it makes sense to actively review B2B market sentiments and pain points to convey Brand Stories in a richer way. Doesn’t it? Content today should be injected with a sharp emphasis on new-age social intelligence, geo-targeting, and optimization of provider webpages, along with local search and business listings.
Lake B2B’s advanced target market pulse analysis, high-ranking SEO, keyword building, robust link building, site architecture expertise, and content strategy bucket has been roping in proven elevations in that aspect, more so in today’s date!
Talking more about content delivery, would you focus on social media posts, blogs, articles, social influencers, or thought leadership? Our Take,
“91% of B2B Healthcare Professionals today opt for high-end Interactive Content, as opposed to the mere play of words and 68% use Engaging Videos to compare products”
2. Hyper-Personalization is the new Usual
Get on the same page as your target audience Now! Where is your Healthcare Professional investing his resources? Expansive Infrastructure, Research Interventions, high-tech Customer Experiences, or fluidity in Regulatory fulfillments? Remember, with the slightest trigger, your buyer can switch to a Competitor who speaks his mind.
“67% of Healthcare Establishments have changed their Vendors for more Data-enabled Consumer-like Buying Experience, the likes of Amazon or Uber”
There’s more to it. Did you know while making a purchase decision young consumers are also looking at exceptional care experiences than mere health services.
Understanding these undercurrents, our disparate reservoirs of LakeB2B Datasets, and bespoke Online Healthcare Marketing – be it at Target Audience Reputation Analysis, influencing key Decisions Makers in a healthcare set-up, or tapping Digital ratings & reviews; have been designed to deliver 2X the Patient and Practice Growth.
3. Email Marketing knows Customer Retention best!
Healthcare organizations themselves understand the importance of Email Marketing in Patient Journeys. Read Welcome Emails, Appointment Bookings, Diagnostic Reporting, and Billing Confirmations. Emails are reliable and cost-effective options for Healthcare Marketing Plans. Checking the Mailbox is still a part of every physician’s workday!
“Average Open Rate for Healthcare Emails is 23.46%, with a high 3.62% Click-through Rate. It’s one of the highest Open Rates amongst all industries!”
Humanize your Healthcare Brand with Lake B2B’s edged Email Marketing tactics. Know your targets’ key Email Address and whether they would like to hear from you Monthly, Biweekly, or every week. Plus, at what Timings.
Understand that Physicians are time-strapped. Plate impactful Subject Lines and Call-to-Actions to drive attention and response!
“80% of Doctors use Mobiles for Professional Commitments”
We believe in Mobile-friendly content, that is succinct. Lastly, let the Multi-campaign approach provide the shot in the arm to track accurate Engagement metrics.
4. Claim your Social Media Territory
“Majority of B2B Healthcare Businesses are active on Twitter and LinkedIn”
In the present competitive operating model, why not leverage Social Media to influence key Healthcare Decision Makers and do more? Trust us to do the ‘Listening and responding’ for your social presence. Lake B2B’s ‘Social Media Engagement’ Metrics’ incisive analysis will amaze you with its insight on the choice of Platforms and content consumption patterns.
Thus, imbibing the above Strategic Trends in your Healthcare Marketing Plans will ratify the characterization of your Healthcare Performance, with profit pooling Growth and doubled the Reach!
