Charles Berry, Director Business Development at Lake B2B is an industry expert with 10+ years of experience in full life cycle B2B data-driven sales & marketing. He has a proven ability to foster relationships with C-suites & leaders across industries & key business verticals. He’s an expert at creating unique market-entry strategies and consistently ensures the long-term viability of multi-million dollar portfolios.
It’s no secret that a high-quality email list is vital to your marketing campaigns. This is es...
Investing in the right email service provider or ESP is all about the fit. A good ESP is not always ...
With an annual growth rate of 5.4% until 2028, the global healthcare industry is becoming fiercely c...
Marketing teams have a lot on their plate. While running a data-driven marketing campaign, the key f...
The rise of big data is fuelling ABM’s success over the past few years with its tailored marke...
Mobile phones are the go-to way of sending and receiving information today. And this is why every bu...
Let’s face it; account-based marketing, or ABM, is becoming THE way for service and technologies c...
To meet the ever-changing customer expectations, marketers are now leveraging newer content forms in...
B2C businesses have better conversions than B2Bs for several reasons. But a smooth buying experience...
With a whole new generation of B2B buyers living in a mobile-first world, focusing just on tradition...