How to Generate Quality Leads Through Marketing Automation
What is Marketing Automation? Marketing Automation involves using software to automate marketing and...
Choose From 8 Powerful B2B Sales Funnel Builders & Email Marketing Platforms in 2022
Cut the chase: Go from Brand Awareness to Conversions with a Data-Aware Sales Funnels by Lake B2B. I...
How to Use Email Marketing to Acquire New Customers
Since email campaign is still one of the most popular and effective means to connect with your targe...
How to Use Email Marketing to Grow Your Small Business in 2022
Email marketing is still a powerful tool for small business owners to connect with and engage custom...
The Top 7 Sales Signals: Identifying Conversion Ready Buyers In 2022
The B2B Customer journey is all about very specific requirements – all B2B buyers are trying to so...
Data Enrichment Strategies to Drive Growth in 2022
We all understand data enrichment at a high level. Before we dive deep into data enrichment strategi...
Cold Calling Vs. Cold Emailing: What Would Work Best?
Prospecting is the process of locating potential customers and making contact with them to get them ...
The essentials for B2B Marketers: Tactics to handle pre and post GDPR challenges
As businesses gear up to set the global standards for responsible marketing in the European U...
The Game of Funnel: Reach the next level of success with account based marketing (ABM)
ABM: A Throwback in 60’s “Don’t count the people you reach; reach the people that coun...
Email Appending: The Secret Ingredient to Boost MROI
The scope of Email Appending in today’s B2B Landscape Marketing today can be summed up in o...