How Personalization Transformed B2B Sales
Personalization has proven to be a highly profitable marketing strategy. Consider the following stat...
How to Boost Deliverability With A Powerful Email Append?
Do you want to know what email appending is? Find out everything in our definitive guide! What is Em...
Email Marketing: The Queen Bee of Customer Retention
Email marketing has been the greatest boon to customer retention since the invention of the email it...
Why Data Enrichment Matters and How Often Should You Do It
Today, the B2B world thrives on data. Be it for optimizing your outbound sales or creating customer ...
How to Increase Brand Personalization? A Guide for B2B Businesses
With growing competition, every business wants to stand out and attract customers. But how can they ...
Best B2B CDP Platforms: Make them Work with Lead Enrichment Powered by Lake B2B
Actions you can take using a CDP to gain more visibility of the best customers to pursue – from pr...
5 Types of Thank You Emails to Tactically Increase Customer Loyalty
A wholehearted thank you can go a long way in business! Establishing and maintaining strong relation...
The Email Marketing Do’s and Don’ts to Win in 2022
Stay on this proven path to win your customer’s confidence with our proven Dos and Don’ts in 202...
Go Full Throttle with your Marketing Campaigns with Data Appending
Data essentially gives you guidance and direction for driving your business. In today’s day an...
Cleanliness is Next to Godliness, and This Applies to Your Database as Well
The impact of dirty data is staggering. If you still feel like it’s not much of a deal, consider t...