The Email Marketing Do’s and Don’ts to Win in 2022

Janet Borges, January 25, 2022

Stay on this proven path to win your customer’s confidence with our proven Dos and Don’ts in 2022.

Because your customer’s inbox is most sacred, you want to be doubly sure that your email campaign is ticking on all best practice parameters. Because, they will not give you a second chance and place your organization in their black list while marking your emails as spam if there are any gaps.

So, here are some proven best practices that we have perfected from our experience of running hundreds of thousands of email marketing campaigns.

To stay on the top of your marketing game, here are some of the best practices that we have compiled just for the smart B2B marketer.

Additional Read: Are You Making These Email Marketing Mistakes? Here’s How To Fix Them

Discover the Dos that Will Make Your Email Marketing Campaigns Stand Out With Customers

• Always have a signup form that tells the page visitor about what is the value that they will receive once they share details or subscribe or register.
• Be aware of your marketing data or customer behaviour to coax them back on their journey once again to complete transactions event actions.
• Design email nurture journeys based on your customer engagement data to remind customers about offers that they don’t want to miss.
• Ensure your subject lines are intriguing enough and give the audiences a sense of what lies ahead in the journey once they read your email.
• Make sure you are on the right email automation track by sending out a welcome email to add more value by cross-selling and improving brand recall.
• Make sure your email footers always have the option to tell viewers and subscribers that they can unsubscribe from the list at any point of time.
• Segment your email list based on past actions taken by subscribers in the form of email opens, time-on-page, cart checkouts and gated content downloads.
• Drive email personalization beyond first name salutations that gives the audience a sense that you know them and their priorities as well as challenges.
• Craft your emails in a manner that makes it visually enticing and always solving pointed challenges or helping audiences find the right answers.
• Place multiple CTAs as a part of the next actions that audiences can take and show them the way forward to more discoveries through them.

Keep Away From These Email Marketing Don’ts to Keep Customers Engagements Overflowing

• Buy a cheap email list with best bargains online and be doubly sure of your email sources.
• Ever make subscribers see content or offers that they haven’t consented or signed-up for.
• Forget to place a banner text or set a context for the audience about what’s in store for them.
• Send the same email to every subscriber in your list because of lack of customer segmentation.
• Use the same images or copy for every customer as it can negatively impact response rates.
• Miss out on getting hyper-specific in your messages because that is what clicks with customers.
• Send all your emails without testing them in two different banner design or CTA variations.
• Bulk message to all your email list subscribers at once and instead make it staggered, in stages.
• Make the mistake of sending out emails with broken links and misspelt words or copy errors.
• Ignore your email marketing report of the post campaign analytics to plan your next steps.

Additional Read: How to Make the Most of Email Automation

Conclusion

We hope this infographic has been as insightful and exciting it has been to compile our best practices for you. Our years of experience in email marketing are still evolving and there are present day trends that many marketers are yet not aware of. We intend to improve your awareness through our knowledge series brought to you in the light of the many successful email campaigns that our teams are launching every day.

Tell us about the ideal target audience profile and personas for whom you seek to build new bridges and cross over as their most desirable industry expert. We will show you how to use the power of email nurture journeys to make it all happen.