Data is your core asset. Are you maintaining it with data cleansing?
Leave anything unattended for long, and you see it getting blighted sooner than you imagined. Simila...
To those who want to use email appending – But can’t get started!
Email appending has been in the industry for some time now, yet many businesses are skeptical on usi...
7 questions to ask your email appending service provider
When you decide to give your business a relook, getting the best email appending service provider ...
Canada Government to email marketers – Connect if you have consent
We understand that email marketers will now have to bring in new strategies and learn [tweetable]new...
Canada takes a tough stand on email marketing, introduces CASL
Just when businesses were getting comfortable with automated email marketing, automated social media...
Email Marketing Gospel of Dos and Don’ts
With the increased use of social media, there is a myth that the use of Email marketing is reducing....
Predictive analytics – The most promising data technique in B2B marketing
Predictive analytics – The most promising data technique in B2B marketing Digital presence has rev...
From a business feature to a necessity – Journey of data mining applications
With evolving tools and data management systems, there is an enormous amount of information that get...
Turn Your List into a Strategic Asset – List hygiene best practices
If you had followed the recently concluded DMA2013 conference in Chicago, then it would be easy for ...
Build a Winning Email Marketing Strategy
It is a known fact that the best digital marketing channel that generates ROI is email marketing. Ho...