To those who want to use email appending – But can’t get started!

Mike Connolly, June 26, 2014

Email appending has been in the industry for some time now, yet many businesses are skeptical on using this service. The biggest reason being, if it’s ethical and is it accepted? The answer is simple. If you want your database to be updated by a professional, then there is nothing unethical about it.

The minute you decide to go ahead with the email appending process, you should start with the rules. First, choose an email appending service provider who has been in the industry for some time. Ensure that you pay a lot of attention towards planning, pricing, and the entire process. [tweetable] Email appending, when done in an ethical, professional and conscientious manner [/tweetable] by an experienced and reputable vendor, it can provide you with guaranteed deliverable email addresses for around 30 percent more than your existing database performance.

Once you have chosen the right service provider who has delivered you with the updated list, you just don’t start your email campaigns. The customers in your database have not yet expressed that they are ready to make the next purchase. So, now you are faced with the million dollar question – how do you use the updated and appended email addresses.

• Start with a modest “welcome message” to your appended email addresses by introducing them to this new mode of communication and also explain the value you would be adding to their business. In short, you are asking permission from them for further communication from your end.
• Allow them to choose on the frequency they would be interested in receiving your email. It can be twice a week, twice a month or one a month, but let them decide.
• Remember to include the opt-out button and honor their decision to unsubscribe.
• Set realistic expectations and just because you have spent on email appending, it doesn’t mean that the mailing list will start performing immediately. Studies have shown that it takes anywhere between 7 to 10 impressions for someone to get noticed. This holds good for your emails too.
• Last point to remember is that when you first start messaging your appended email addresses, you should expect a few bounces which are because of the unpaid accounts, full mailboxes, and certain internet issues. A few complaints are also common because your recipients did not directly provide the details to you. Be prepared for this and you are ready with your set of email appended list out there to perform.

Lake B2B has a dedicated team of professionals working on data building and appending process. The lists are created through Opt in mode and have been updated at frequent intervals. To know more about our other associated services click here.