Your Ideal Customers Are More Than Data
They have real goals, challenges and aspirations

Help us know them a little better.
Here’s a pre-consultation questionnaire

1. What’s your ideal customer persona’s buying journey like?

Help us understand who our top customer is.

That’s exactly where their buying journey begins.

1. What does your ideal customer do?

Below are some examples of how you can choose to classify target customers.





2. Have any other in mind?

Describe in detail who you ideal customer is.
Classify them in the order of priority

(Have more customer personas in mind? The more, the merrier. Bring them to our notice.)

2. Explain what triggers or causes your ideal customer to take an action?

1. Your customer belongs to any specific industry?

Tell us about the very specific end-user segments of your ideal customers.

2. Does your ideal customer have a specific business function challenge?

Tell us about the key obstacles that your customers are trying really hard to overcome.

3. Help us imagine why your target personas go on a discovery & what are they trying to discover?

Is your ideal customer someone who has a niche expertise or skill that they provide?
Example Departments:







Mention any other business function or department that your target customer belongs to.

4. After they discover you, what are the next steps to engage with your customer?

1. What type of gated content would your target audience like to see? Example –






Mention any other business function or department that your target customer belongs to.

2. What are the multiple touch-points that we can use to reach your target customer







Mention any sources you feel are relevant.

5. What are the different aspects that the ideal customer looks for while making a purchase consideration?

1. Does your ideal customer belong to a specific geography?

If yes – what are most promising geographies/territories where your customers exist?

2. What are they typically researching online for which you want to show up?

Mention all the keywords here:

Exploring Your Growth Marketing Needs

Which of these below capabilities do you have in-house right now vs. outsourcing to any agency?