Effective Email Marketing Methods for K12 Education Industry
Mike Connolly, September 1, 2016
In recent times there has been a humongous change in the education industry due to rapid technological advancements. Potential students, educators, vendors and all those connected with the education industry have been facing pressures in demand, supply and delivery. With online courses, search engines supporting research and mobile reach- marketers in the K12 education Industry need to pull all strings and deliver!
Let’s face the truth, it happens every year this time around. Summer is almost over with the end of sunny days at the beach with picnics and activities. It’s also time to get back to school, think about the future and apply to make it through September deadlines. This brings the showdown on education marketers to take action and implement solutions.
Types of Email you should be Sending for an Effective Email Marketing Plan
RESOURCES: The K12 education industry has made a big shift from print to digital which has been a game-changer for marketers and sellers. Provide potential customers with learning resources that are 24/7 accessible. With a strategic email marketing strategy, send-out content that is relevant and usable like:
- Links to high quality resources that expands education initiatives
- Webinars to create awareness for your business
NEWSLETTERS: Everyone wants quality materials and from different sources – teachers, parents, policy makers, the students themselves. Newsletters are unique method of communication and popular email marketing method. With a mixture of content, it delivers the latest news in K12 education industry. Organize relevant topics that your prospect is interested in, customize and send it out to segmented groups. It is important to remember not to promote or sell your services through a newsletter rather include educational content to engage the customer.
IMPORTANT DATES: Reminders never hurt, they are always appreciated. Map your prospects journey and send them important dates that should be remembered. Application dates, exam dates, special dates for institutions, education related days for events can be sent to keep the prospect in loop while also promoting your services.
EDUCATION INDUSTRY RELATED INFORMATION: Course descriptions, curriculum, programs, product usage and research tools; information can be shared with potential customers to keep them aware of new trends and workings in the industry. Tap on customer touchpoints and ascertain their needs and deliver it accordingly.
OFFERS TO CONNECT: Along with information on K12 education industry, provide customers with value added benefits, cash rewards, referral bonus, recommendations and social shout-outs that would initiate them to spread the word about your business. Create long term bonds with prospects. Encourage them with expressive CTA’s to make direct contact, connect and personalize your offers to enhance customer experiences. This keeps them coming back for more.
Take a Plunge and Fuel-Up your Email Marketing Campaigns
Summers of September are always connected with education and new beginnings. This leads to the highest levels of traffic for educational searches typically peaking in July and August.
Email marketing has been an effective strategy in a range of education industry peripherals be it admissions process, access to education products and services and many more and so is the top most method helping marketers to keep prospects informed and engaged.
Our experts can offer solutions best suited for your K12 education industry email marketing campaign. You can connect with us here.
