Author: Arun Pillai

Being a SVP - Enterprise Customers & Global Resellers Channel for over 8 years, Arun Pillai serves a key position in Lake B2B Data Partners Group. Due to extensive experience inside and outside his domain in varied industries like healthcare, education technology etc., he has accurate knowledge to predict the next big thing in data with high accuracy. Follow him to get his latest take on the day’s biggest data marketing happenings.

3 Digital Marketing Benchmarks from 2017 that Will Grow This Year

    In the last few years, content has evolved from being just a digital marketing support...

This is the One Template that Will Solve All Your Company Profiling Worries in 2018

  Only your customers should talk about you. Otherwise, your marketing will not work in 2018. &...

10 Brilliant Avenues to Leverage Your Healthcare List for Better RoI

  77% of all healthcare enquiries begin at a search engine. 72% of all internet users have chec...

Tick off these 6 Points before 25th May for Complete GDPR Compliance

Your appointment with GDPR is just a month away. While there are many who have promised “guarantee...

Ensure Your B2B Data Appending Includes Decay Protection!

When you discover that the company you’ve dialed closed two years back, you know that your conta...

How to Make Simple Personalization Your Holiday Campaign USP

  Holiday campaigns are all about the personal feel. Businesses try to woo their clients / pros...