Marketing Technology Trends 2023: A Glimpse Into The Future
It’s 2023. The marketing industry continues to evolve, and technology is at the forefront of t...
What Is Business Process Analysis And How Do You Use It?
Regardless of the size or industry a company belongs to, it has several business processes that ensu...
How Data Cleansing Strategy Improves Marketing ROI?
Marketing teams have a lot on their plate. While running a data-driven marketing campaign, the key f...
How Automation in Healthcare is Revolutionizing the Industry?
According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33...
6 Winning Strategies to Boost Your ABM Campaign
ABM or Account-based marketing is a result-oriented B2B strategy applied by businesses on specific t...
How Personalization Transformed B2B Sales
Personalization has proven to be a highly profitable marketing strategy. Consider the following stat...
Personalizing Healthcare Experiences with Custom Health Data
It’s 2022. In this era of data, customers are accustomed to receiving seamless, personalized e...
Personalization and Data Privacy: Finding the Balance
While it’s true that customers today want personalized brand experiences, they may not like the fa...
How Bad Data Can Dampen Your ABM Strategy
The rise of big data is fuelling ABM’s success over the past few years with its tailored marke...
How to Make the Most of Email Automation
Do you spend a lot of time working on emails, updating them, and figuring out the best time and day ...