Lead Generation Roi Calculator

Input Data

Monthly Revenue Goal

Average sales price

INBOUND

OUTBOUND

OVERALL

Percentage Revenue

Inbound Revenue %

Outbound Revenue %

Total Revenue %

Visit to lead rate

Inbound Conversion %

Outbound conversion %

Total conversion %

Lead to opportunity rate

Inbound opportunity %

Outbound opportunity %

Total opportunity %

Opportunity win rate

Inbound Opportunity win %

Outbound opportunity win %

Total opportunity win %

Average cost per lead

Avg Inbound Cost

Avg Outbound Cost

Total Avg Cost

Recommended budget spend for marketing

INBOUND

OUTBOUND

ALL PROGRAMS

Visits needed

Leads needed

Opportunities needed

Sales wins needed

Revenue

Budget Needed

ROI