When handling a business, having all your systems working together is prudent to ensure quality services to customers. You need complete visibility into various business functions, including project management, financial management, back-office, sales-marketing communications, and more. For this, you might rely on ERP and CRM systems to keep things running smoothly. But, quite often, these […]

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From the IT services industry to the retail and manufacturing industry, every sector invests in B2B lead generation. So, why should financial companies not benefit from it? By crafting a lead gen strategy, financial services companies can identify prospective clients and drive them to their organization organically. B2B lead generation involves mastering various inbound and […]

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Remember when Uber launched its ride-sharing app back in 2009? It was all the rage. But a similar platform today might not create as much hype. Why? Because technology keeps evolving. And with it, businesses. What is in trend today might become redundant tomorrow. But even with a whopping 213.65 million companies worldwide, the tech […]

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It’s no secret that a high-quality email list is vital to your marketing campaigns. This is especially true for the B2B landscape, where you target niche clientele requiring personalized communication to build an email list. By a high-quality email list, we mean one that is entirely free from typos, duplicities, and eroded entries. A quality […]

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Businesses today are as fast-paced as they are dynamic. And the key to staying ahead of the curve is innovation. CEOs with unique ways of leading progress and growth are driving this innovation in the American business world. From cutting-edge technology to bold new business models, these CEOs are pushing the boundaries of what’s possible […]

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With an annual growth rate of 5.4% until 2028, the global healthcare industry is becoming fiercely competitive. Innovation is at its peak, and potential customers are surrounded by tons of information. Now add an ever-changing marketing methodologies landscape, and you’ve got an incredibly challenging market to deal with. To stand out from this competitive crowd […]

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It’s 2023. The marketing industry continues to evolve, and technology is at the forefront of this evolution. With every technological upgrade, marketers rush to hop on the latest marketing technology trends to capitalize on them and gain a competitive advantage. From email marketing technology to Web3, B2B and B2C marketers are leaving no stone unturned when it comes to […]

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Regardless of the size or industry a company belongs to, it has several business processes that ensure it delivers its product or service. And these processes are made up of a series of activities and tasks. For the smooth functioning of any organization, each business process must operate optimally. This reduces cost and drives productivity, […]

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According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33% and reach a valuation of US$ 91.6 billion by 2030. As of 2021, the market was valued at US$ 37.8 billion. With the growing volume of patients and mounting operating costs, automation in healthcare is the need of […]

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Let’s face it; account-based marketing, or ABM, is becoming THE way for service and technologies companies to build their revenue base. In fact, according to 2021 Hubspot statistics, at least 67% of the brands are now leveraging ABM to improve customer acquisition. Even healthcare enterprises are bracing to jump on the bandwagon, which is surprising […]

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