5 Simple Tips to Overpower the Email Deliverability Obstacles

Mike Connolly, December 15, 2014

New Year is fast approaching and marketers are already up with their Holiday email marketing campaigns.  But what worries marketers the most is how to surpass the obstacles that come in the way of reaching the inbox. ISPs give more power in the hands of users to filter out unwanted emails; here are five best practices to lift your email deliverability rate.

1. Watch out on your spam score

Focus on each and every element of your email campaign. A tiny formatting mistake can make ISPs identify your email as spam. When you copy and paste your email in a word document, the html coding goes for a toss. Make sure to add alt tags for each design element used, so that ISPs can identify the graphic and when imaged do not get displayed, the user at least knows what it is.

2. Focus on your subscriber preferences

As an organization you might be offering multiple services catering to different audience. Take time to understand your subscribers’ preference when they sign up with you. Offering options to choose what they want to hear from you in your future emails help you segment your customers and be in compliance with their preferences. This avoids your emails from getting flagged as irrelevant.

3. Balance the Text-to-image ratio

Some ISPs identify spam emails based on the number of images to word count in the email. Pay keen attention to your word vs. image count in your emails. A best practice floating around the email sphere is that marketers should have a 60:40 text to image ratio in their email file.

4. Avoid obvious spam words

While this topic has been the favorite of all email marketers, so many best practices and insights around using spam words, we continue to see our spam folders growing big. Perhaps these most obvious spam words like FREE, TRY NOW! OFFERS, DISCOUNT are never let go by marketers

5. Use authentic sender domain names

While you might be using different email service providers for your email marketing, make sure to send them all through authentic domain names. Apart from giving credibility to your emails, it is considered as one of the brand building practices too. The more your customers see your emails, more likely are they to recall your brand and associate your services with your brand name.

If you are looking at maximizing your email marketing results, Lake B2B is the right place. Contact us at (800) 710-5516 / [email protected] to Segment, Integrate, Automate and Connect personally with your customers through email marketing.