What is Marketing Automation? Marketing Automation involves using software to automate marketing and lead generation tasks that you currently manage manually. You can use automation tools to personalize the messages you send to leads, schedule your communication, or even set up automated responses. Automation not only saves time and makes marketing easy, but it also […]

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Cut the chase: Go from Brand Awareness to Conversions with a Data-Aware Sales Funnels by Lake B2B. Instead of running campaigns from scratch, you now have ready customer data to start pitching your offerings. Instead of Brand Awareness to Identify the Target Market, straightaway launch conversion journeys with Lake B2B provisioned – email IDs, direct […]

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Since email campaign is still one of the most popular and effective means to connect with your target audience, there is no doubt that it can be used to attract new customers. But the problem is, every other brand in your competition knows this, and they will also be fighting for your customer’s attention. Despite […]

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Email marketing is still a powerful tool for small business owners to connect with and engage customers. It reigns supreme as one of the most effective ways to reach your target audience and grow your small business. It allows you to connect with customers personally, which builds trust and loyalty. According to a study conducted […]

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The B2B Customer journey is all about very specific requirements – all B2B buyers are trying to solve something really specific as individuals and as a team. Buying Signals You Cannot Afford to Overlook (Online and Offline) 1. Customer Intent for a FREE Product Trial or Demo Prospects that decide to sign up for a […]

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We all understand data enrichment at a high level. Before we dive deep into data enrichment strategies we need to know why we need data enrichment in the first place. Data enrichment protects businesses against data deterioration caused by outdated and redundant entries. It allows them to increase the value and quality of their datasets […]

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Prospecting is the process of locating potential customers and making contact with them to get them into a sales funnel. The ultimate goal of this B2B sales strategy is to convert the prospect into a buyer of your product or service. A company can find prospects by cold phoning, emailing, or doing both. A salesperson […]

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  As businesses gear up to set the global standards for responsible marketing in the European Union, B2B marketers set there to do list until 25th May 2018. Although GDPR (General Data Protection Regulation) is already a demon for few, rest are trying their best to deal with the situation. But nothing stops business! You […]

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ABM: A Throwback in 60’s   “Don’t count the people you reach; reach the people that count.” – David Ogilvy ABM as a tactic in Marketing is not something new. It was even leveraged back in the 60’s; the term “account-based marketing” was however coined in 2004 by ITSMA. Mapping key accounts, crafting personalized campaigns and […]

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The scope of Email Appending in today’s B2B Landscape   Marketing today can be summed up in one line “gauging customers by leveraging data through the current technology revolution.” While Data is changing the face of the world, technology is opening infinite doors for businesses to reach their target audience and market. Over the years […]

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