It’s no secret that a high-quality email list is vital to your marketing campaigns. This is especially true for the B2B landscape, where you target niche clientele requiring personalized communication to build an email list. By a high-quality email list, we mean one that is entirely free from typos, duplicities, and eroded entries. A quality […]

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Investing in the right email service provider or ESP is all about the fit. A good ESP is not always one with rave reviews and comprehensive features, but how those features personalize to your needs. Without the right ESP fit, you can bid adieu to successful email marketing campaigns. So, what? Email marketing is only […]

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With an annual growth rate of 5.4% until 2028, the global healthcare industry is becoming fiercely competitive. Innovation is at its peak, and potential customers are surrounded by tons of information. Now add an ever-changing marketing methodologies landscape, and you’ve got an incredibly challenging market to deal with. To stand out from this competitive crowd […]

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Marketing teams have a lot on their plate. While running a data-driven marketing campaign, the key focus often lies on strategies, channels, analytics, and metrics. In many cases, marketers fail to give much thought to enhancing the quality of the underlying data. But in fact, maintaining data quality through data cleansing can make a significant […]

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The rise of big data is fuelling ABM’s success over the past few years with its tailored marketing standards. About 60% of mainstream companies have adopted account-based marketing in recent years. And why wouldn’t they? Statistics show that the ABM market is projected to reach $202.3 million by 2027 and 87% of marketers say that […]

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Mobile phones are the go-to way of sending and receiving information today. And this is why every business is focused on mobile marketing tactics. From user-friendly e-commerce apps to personalized push notifications, every company wants to reach its customers through their smartphones. But most businesses seem to overlook an important mobile marketing tactic: SMS marketing. […]

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Let’s face it; account-based marketing, or ABM, is becoming THE way for service and technologies companies to build their revenue base. In fact, according to 2021 Hubspot statistics, at least 67% of the brands are now leveraging ABM to improve customer acquisition. Even healthcare enterprises are bracing to jump on the bandwagon, which is surprising […]

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To meet the ever-changing customer expectations, marketers are now leveraging newer content forms including video campaigns, social media ads, webinars, etc. However, these contemporary channels shouldn’t overtake one of the oldest and most effective messaging channels – Email. With an ROI of $42 on every dollar spent, email marketing remains one of the most viable […]

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B2C businesses have better conversions than B2Bs for several reasons. But a smooth buying experience tops that list. And why not? Our lives have become more fast-paced than ever before, and we have a range of options to choose from. Did we mention the power of the internet in our hands to make researching for […]

The post Offering B2C-Like Buying Experiences to B2B Customers: Where are We Now? appeared first on Blog.

With a whole new generation of B2B buyers living in a mobile-first world, focusing just on traditional marketing channels is not enough. Today, if you’re not focusing on mobile, you are missing out on a profitable opportunity. Don’t believe us? 81.6% of the world’s population uses smartphones. Every morning, most of us rush to check […]

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