Personalization has proven to be a highly profitable marketing strategy. Consider the following statistics pertaining to B2B personalization: By 2030, more than 45% of global revenue will be generated from hyper-personalization and AI programs. (PwC research) 74% of business buyers research online before making an offline purchase. (Forrester) According to a Salesforce survey, 83% of […]

The post How Personalization Transformed B2B Sales appeared first on Blog.

Do you want to know what email appending is? Find out everything in our definitive guide! What is Email Appending? Email Appending is the process of adding missing email addresses to your customer contact lists. This can be done by matching your records with an email database, which can provide you with the most up-to-date […]

The post How to Boost Deliverability With A Powerful Email Append? appeared first on Blog.

Email marketing has been the greatest boon to customer retention since the invention of the email itself. In fact, studies show that customers who receive emails from businesses are more likely to buy products and services, respond to sales promotions, and increase their future purchase amounts than those who don’t. Moreover, email marketing campaigns have […]

The post Email Marketing: The Queen Bee of Customer Retention appeared first on Blog.

Today, the B2B world thrives on data. Be it for optimizing your outbound sales or creating customer personas, everything runs on the quality of data you collect. It is at the core of every decision B2B organizations make to ensure their sustenance and growth in the market. However, the collected data may not always be […]

The post Why Data Enrichment Matters and How Often Should You Do It appeared first on Blog.

With growing competition, every business wants to stand out and attract customers. But how can they do that? The mass marketing strategies like print or TV ads, cold calling, event marketing, etc., won’t seal the deal in today’s digital era. Marketing has evolved over time, and now the future of marketing lies in personalization. No […]

The post How to Increase Brand Personalization? A Guide for B2B Businesses appeared first on Blog.

Actions you can take using a CDP to gain more visibility of the best customers to pursue – from prospecting to conversion. Lead enrichment gives you the power to take the next steps with a visible understanding of where the different segments of your customers exist. Because every lead is not a paying customer and […]

The post Best B2B CDP Platforms: Make them Work with Lead Enrichment Powered by Lake B2B appeared first on Blog.

A wholehearted thank you can go a long way in business! Establishing and maintaining strong relationships with customers, partners, vendors, and other key stakeholders is critical to success. While there are many ways to show appreciation, one of the most effective is often overlooked: the humble thank-you email. Simple but sincere, a well-written thank-you email […]

The post 5 Types of Thank You Emails to Tactically Increase Customer Loyalty appeared first on Blog.

Stay on this proven path to win your customer’s confidence with our proven Dos and Don’ts in 2022. Because your customer’s inbox is most sacred, you want to be doubly sure that your email campaign is ticking on all best practice parameters. Because, they will not give you a second chance and place your organization […]

The post The Email Marketing Do’s and Don’ts to Win in 2022 appeared first on Blog.

Data essentially gives you guidance and direction for driving your business. In today’s day and age – the use of maps – especially the ones in the digital format has become a common sight. This can prove to be an effective tool to navigate towards an unknown destination. You need exact input on the time […]

The post Go Full Throttle with your Marketing Campaigns with Data Appending appeared first on Blog.

The impact of dirty data is staggering. If you still feel like it’s not much of a deal, consider these statistics – 21% of companies admit that dirty data has damaged their reputation in the market. 93% of customers are bombarded with marketing gimmicks and irrelevant marketing messages, and out of those, 90% are annoyed […]

The post Cleanliness is Next to Godliness, and This Applies to Your Database as Well appeared first on Blog.