The holidays are always a busy time for marketers. They’re working hard to get the perfect campaign together and they want to make sure it’s ready in plenty of time before Black Friday and Cyber Monday come knocking on their door. The email marketing department is no exception – but there are some best practices […]

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Take a long, hard look at your marketing practices. Done? Now, be honest with yourself – does it look like you’re in a hurry to make profits? If you’re unsure about the answer, on a scale of 1 to 10, how much would you rate your customer engagement strategies? If the rating went anywhere below […]

The post Using Customer Data to Drive Better Customer Engagement: A Guide appeared first on Blog.

Did you know that the telemedicine industry made US$ 4.3 billion in 2020 alone? This made it the top-grossing vertical in digital healthcare, thus spurring further innovation within the sector. Anyway, since the pandemic, there has been a gargantuan growth in digital healthcare, with more and more people turning towards telemedicine. And, why wouldn’t they? […]

The post A Practical Guide to Developing Your Telemedicine App appeared first on Blog.

The hospital industry is uniquely full of opportunities providing segments of profitable markets for businesses globally. Centers for Medicare and Medicaid Services (CMS), creates health and safety guidelines for the hospital and healthcare facilities in the United States, makes way for new markets rooms for medical devices. But selling expensive medical devices is not an […]

The post 5-step Guide for Selling Medical Devices to Hospitals and IDNs appeared first on Blog.

According to HubSpot, with an active monthly user base of 740 million and a perfect Moz domain authority of 100, there is little doubt that LinkedIn is a B2B marketer’s gold mine. Google loves it, and so does every organization striving towards successful lead generation, lead nurturing, and lead conversion.  Maybe you’ve also been using […]

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Among different marketing channels, email marketing remains to be the most effective. When done properly, email marketing campaigns can exponentially increase lead generation and conversion rates. With every click-through, you have an opportunity to compel prospects to follow through your CTA for upselling or cross-selling your products and services, increasing subscribers, and most importantly, building […]

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It is worth noting that merely building a product and letting customers come to you worked once upon a time. Today’s consumers live in a digitally advanced and instantly gratifying environment.  They do not buy unless the product is effectively marketed. But, remember, there is a fine line between effective marketing and being over promotional! […]

The post Marketing Through Education: How to Promote Your Products Without Sounding Overly Promotional? appeared first on Blog.

For the success of any new business or product, it is essential to run an effective marketing campaign that is targeted at the right audience. While many traditional methods can help get the message across, modern marketing techniques involve more than a word of mouth. One technique that is often used by brands to create […]

The post Event Marketing is Not Dead; It’s Simply Gone Virtual appeared first on Blog.

It is no secret that B2B marketers require quick, clean, and actionable insights to conduct business successfully. This is possible only by selecting the right client group from a vast pool with the help of customer segmentation. What is Customer Segmentation? Customer or market segmentation is a way to perform in-depth market research and split […]

The post Learn About the Five Most Common Types of Customer Segmentation appeared first on Blog.

It’s official! Customers don’t really want to share their personal details with you. A 2015 study called the Tradeoff Fallacy, conducted by the University of Pennsylvania revealed that most American consumers are greatly hesitant to give away their personal information. Why? For starters, giving away private details puts the collector in a position to exploit […]

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