When handling a business, having all your systems working together is prudent to ensure quality services to customers. You need complete visibility into various business functions, including project management, financial management, back-office, sales-marketing communications, and more. For this, you might rely on ERP and CRM systems to keep things running smoothly. But, quite often, these […]

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From the IT services industry to the retail and manufacturing industry, every sector invests in B2B lead generation. So, why should financial companies not benefit from it? By crafting a lead gen strategy, financial services companies can identify prospective clients and drive them to their organization organically. B2B lead generation involves mastering various inbound and […]

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Businesses today are as fast-paced as they are dynamic. And the key to staying ahead of the curve is innovation. CEOs with unique ways of leading progress and growth are driving this innovation in the American business world. From cutting-edge technology to bold new business models, these CEOs are pushing the boundaries of what’s possible […]

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Technology influences all walks of human life. Whether businesses, governments, or the general public all benefit from technological advancements. An American spends around $500 on average every month buying new consumer technology. However, we live in an era where new technologies emerge daily, and existing technologies evolve further. Developments are so rapid and frequent that […]

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Regardless of the size or industry a company belongs to, it has several business processes that ensure it delivers its product or service. And these processes are made up of a series of activities and tasks. For the smooth functioning of any organization, each business process must operate optimally. This reduces cost and drives productivity, […]

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It’s 2022. In this era of data, customers are accustomed to receiving seamless, personalized experiences that make their lives simpler. And their healthcare buying journey is no different. Today, the healthcare industry in the US is at a staggering $11,000 billion. Here, the rise of exceptional patient care, better use of technology, and the demand […]

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Do you spend a lot of time working on emails, updating them, and figuring out the best time and day to send them? If yes, then it is time to adopt email automation for your marketing campaigns. Email automation allows you to reach the right customers at the right time. In fact, according to Simplilearn, […]

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Even in the world of social media, video marketing, and SEO, email is a vital component in every B2B marketer’s overall marketing mix. After all, it has the highest ROI of all B2B marketing channels. Besides, 50.7% of B2B customers say that emails designed for marketing and advertising influence their buying decisions. However, many times, […]

The post Are You Making These Email Marketing Mistakes? Here’s How To Fix Them appeared first on Blog.

Thought Leadership Helps Build Trust  Remember, healthcare B2B customers consider all their options thoroughly and prefer having their queries answered before making a purchase decision. And in-person channels like conferences and trade shows have been places where clients can do both easily. Here, B2B marketing executives encourage questions and do their best to solve client […]

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Even though organizations worldwide spend trillions of dollars on marketing each year, several of them fail to generate desired sales outcomes. This shows that assigning hefty marketing budgets isn’t enough to boost sales. Your sales reps must better understand the ever-evolving expectations of customers. But, this can’t be done by assigning funds to market your […]

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