ABM or Account-based marketing is a result-oriented B2B strategy applied by businesses on specific target accounts. How? By building personalized campaigns that instantly appeal to the targeted high-value clients. For instance, sending personalized emails to potential clients builds trust and brand awareness and is a popular ABM hack. Given the success of ABM campaigns, more […]

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For the past few centuries, oil was considered to be the most valuable resource, without which the industrial economy would come to a halt. The hype on data being the new oil stems from the development that has taken place in the information economy since data took center-stage. Data powers the information economy like oil […]

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By Guest Blogger- Nathan Franks Get to know Lake B2Bs secret sauce to data-driven marketing success When it comes to B2B data-driven marketing, umpteen businesses with skilled teams and accurate data depositories come to my mind, but Lake B2B is one such industry leader that is an influencer across B2B data companies. In particular, looking […]

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In recent times there has been a humongous change in the education industry due to rapid technological advancements. Potential students, educators, vendors and all those connected with the education industry have been facing pressures in demand, supply and delivery. With online courses, search engines supporting research and mobile reach- marketers in the K12 education Industry […]

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Marketers’ worldwide are on a continuous quest to discover and implement innovative marketing strategies to gain a competitive business advantage. If you are one such Marketer here is a great platform to dive into. LeadsCon, it’s back again and this time it’s Bigger and Better! After Las Vegas in 2015, Its New York hotel Hamilton […]

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  Do you market to physicians, hospitals or healthcare providers? Do you sell your products and services to the healthcare Industry? No matter who you sell to in the healthcare market, equip yourself with multisource targeted email lists! Discover the Importance of Purchasing Email Lists for Healthcare Industry An efficient healthcare database includes comprehensive data […]

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  A potential customer that helps your business grow is surely for keeps. To pursue him into your sales funnel requires a tactical customer engagement strategy. Amongst the numerous alternatives available, what progressive measures has your business adopted to keep customer engagement strategy as a top priority?   Proven customer engagement strategies you must use The […]

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  B2B events are a great place to capitalize on sales and closing deals. Most importantly, events help build partnerships. Being one of the most effective tactics of outbound marketing, live events continue to grow and are here to stay. Even with all the precautions taken from experiences of past years there are certain ground […]

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Is your email marketing infrastucture up-to-date? Are your emails getting to your customers inbox? With facts out in the open, a staggering 72% of consumers preferring email communication over any other channel and 38% ROI, it’s rather easy to convince marketers about the benefits of email led sales. In order to drive-in prospects and grow […]

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Every business wants new clients, right? Which one would you rather have A) a prospect on whom you spend your efforts and time reached out by cold calling. Or, B) a prospect referred by a client who has experienced your services. Of course, you would go with the second option. Tap into a High-Value Referral […]

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