Remember when Uber launched its ride-sharing app back in 2009? It was all the rage. But a similar platform today might not create as much hype. Why? Because technology keeps evolving. And with it, businesses. What is in trend today might become redundant tomorrow. But even with a whopping 213.65 million companies worldwide, the tech […]

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The first time humans started ‘branding’, it was a way to add a mark to their belongings by burning a symbol into them. Over the years, branding has evolved to mean a lot more, especially for businesses. A company’s brand is what uniquely differentiates it from other companies. But, fundamentally, branding in B2B marketing boils […]

The post Why is Branding Important to a Business in the B2B Marketing Space? appeared first on Blog.

It’s 2023. The marketing industry continues to evolve, and technology is at the forefront of this evolution. With every technological upgrade, marketers rush to hop on the latest marketing technology trends to capitalize on them and gain a competitive advantage. From email marketing technology to Web3, B2B and B2C marketers are leaving no stone unturned when it comes to […]

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According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33% and reach a valuation of US$ 91.6 billion by 2030. As of 2021, the market was valued at US$ 37.8 billion. With the growing volume of patients and mounting operating costs, automation in healthcare is the need of […]

The post How Automation in Healthcare is Revolutionizing the Industry? appeared first on Blog.

While it’s true that customers today want personalized brand experiences, they may not like the fact that it happens only when companies access relevant data about them. In fact, the drive to personalize is championed by leveraging customer data. However, accessing customer data for personalizing product recommendations does not mean compromising its privacy. If anything, […]

The post Personalization and Data Privacy: Finding the Balance appeared first on Blog.

According to a Smart Insights report, emails have an average click-through rate of 3.57%. This makes them an ideal medium for increasing engagement with your customers. And the most effective emails that B2B brands can send to stay connected with their audience are newsletters. In fact, in a study by Content Marketing Institute, 81% of […]

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Nothing beats a good, refreshing story. Stories have always been an effective way of capturing people’s attention; they are built to resonate with human emotions and experiences like no other. While B2B brands are actively focusing on storytelling to boost brand awareness, how they should tell stories needs to evolve – prioritizing interactive visual content […]

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16% of all the emails you send will end up in the spam folder. As a B2B business, that translates to 16% fewer opportunities to build connections and drive conversions. And such a missed opportunity is the last thing you want, especially in an uber-competitive email marketing landscape. Now the success of your email campaign […]

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Video content is rapidly becoming the preferred choice for B2B marketers across industries. It’s a powerful tool that helps you share your message with your target audience via engaging and informative content. And if you’re still wondering if you should jump into video content to accelerate your B2B marketing strategies, here are a few video […]

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The rising demand for data protection and privacy is finally being listened to, by market leaders like Google and Apple. With a share of 85.55 percent as of December 2021, Google has been dominant in the search engine market. And their decision to phase out the use of third-party cookies will be a landmark shift […]

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